Groomify vs PetExec
PetExec serves large boarding facilities. Groomify is purpose-built for groomers with AI-powered scheduling, booking, marketing, and a 24/7 AI receptionist.
Why People Switch from PetExec
- Grooming-first design (PetExec is boarding-focused)
- 70% lower starting price
- AI Receptionist answers calls 24/7
- AI breed recognition and smart pricing
- Route optimization for mobile groomers
- Modern mobile app
- 5-minute setup (PetExec takes hours)
- AI marketing tools built in
Feature-by-Feature Comparison
How the Pricing Compares
PetExec starts at $100 per month and is priced for boarding facilities with front-desk staff. Groomify Starter is $39 per month on annual billing, about 70% less, and most grooming businesses save $850 or more per year after switching. The bigger difference is what that money buys. PetExec gives you facility management software. Groomify gives you the same coverage plus 8 AI agents working your phones, your schedule, and your marketing.
Both platforms handle online booking, boarding, daycare, payments, and reporting, so the day-to-day basics are safe either way. What PetExec does not have is any AI: no receptionist answering your phone after hours, no breed recognition, no marketing agent, and no route planning for mobile groomers.
Built for Groomers, Not Just Kennels
PetExec's layout and workflows assume a boarding facility. Kennel assignments, lodging check-ins, and package tracking sit at the center, and grooming is a bolt-on. Groomify flips that. Appointments, groom notes, breed profiles, and before-and-after photos are the core of the product, and boarding and daycare modules sit alongside them for shops that offer both.
That focus shows up in the small daily things. Booking a standing every-six-weeks appointment takes seconds, the calendar reads like a groomer's day instead of a kennel ledger, and clients book online without calling you mid-groom.
None of this means giving up the facility side. Boarding and daycare bookings, capacity, and check-ins are all still covered, so a salon that boards over the holidays or runs daycare during the week manages everything from the same calendar. You simply get a platform that treats grooming as the main event instead of an add-on module.
Mobile Groomers Get a Real Toolkit
PetExec has no answer for mobile grooming. Groomify includes route optimization that plans your stops to cut windshield time, a mobile-first app built to keep working on the road, and the AI receptionist answering your line while you drive between houses. If any part of your business runs out of a van, that combination is not available from PetExec at any price.
Switching From PetExec
Migration is free. Export your clients, pets, and appointments from PetExec and the Groomify team imports them for you. Most businesses complete the move in a weekend and keep taking bookings the whole time.
Use the 14-day free trial to run both platforms side by side before you cancel anything. Put the AI receptionist live on your number for a week and count what it books. That number, not a feature list, is the honest comparison.
There are no long-term contracts on either side of the move, so the risk of trying is a weekend of setup, not a year of commitment.
Which One Should You Pick?
If you run a large boarding operation with dedicated front-desk staff and grooming is a side service, PetExec's facility-first design may fit how you already work. If grooming is the business, you are paying $100 per month for software that was not built around you and answers none of your calls.
Groomify costs $39 per month, is grooming-first, still covers boarding and daycare, and puts an AI receptionist on your phone line from day one. For a solo groomer or a small team, that is the difference between returning calls all evening and having every call answered while you work.
The yearly math is simple: switching saves $850 or more on the subscription alone, and every booking the AI catches on top of that is money PetExec was never going to bring you.
Frequently Asked Questions
What is the main difference between Groomify and PetExec?
PetExec is built for large boarding facilities and can feel complex for grooming businesses. Groomify is grooming-first, with AI-powered scheduling, booking, marketing, and a 24/7 AI receptionist built in.
Is Groomify cheaper than PetExec?
Yes. PetExec starts at $100 per month while Groomify starts at $39 per month on annual billing, about 70% lower. Most businesses save $850 or more per year.
Does PetExec have AI features?
No. Groomify includes an AI receptionist that answers calls 24/7, AI scheduling, AI breed recognition, smart pricing, and built-in AI marketing tools. PetExec offers none of these.
Does Groomify support boarding and daycare like PetExec?
Yes. Groomify covers boarding, daycare, online booking, payments, and reporting, and adds route optimization for mobile groomers plus a modern mobile app.
How long does Groomify take to set up compared to PetExec?
Groomify takes about 5 minutes to set up. PetExec setup typically takes hours. Groomify also includes free migration support and a 14-day free trial.
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