Terms of Service

Last updated: June 27, 2026

1. Introduction & Acceptance of Terms

Welcome to Groomify. These Terms of Service ("Terms", "Agreement") constitute a legally binding agreement between you and 2tentech LLC, a limited liability company organized under the laws of the State of Delaware, with its principal place of business in Wilmington, Delaware, USA ("Company", "we", "us", or "our").

By accessing or using the Groomify platform, including any associated websites, mobile applications, APIs, AI-powered features, or related services (collectively, the "Service"), you acknowledge that you have read, understood, and agree to be bound by these Terms, as well as our Privacy Policy, which is incorporated herein by reference.

If you are entering into these Terms on behalf of a business entity, you represent and warrant that you have the authority to bind that entity to these Terms. In such cases, "you" and "your" refer to that entity.

You must be at least 18 years of age to create an account and use the Service. By using Groomify, you represent and warrant that you meet this age requirement. If you do not agree to these Terms, you must not access or use the Service.

2. Definitions

The following definitions apply throughout these Terms:

"Service" means the Groomify platform in its entirety, including the web application, mobile applications, application programming interfaces (APIs), integrations, widgets, AI-powered features, and any related documentation, updates, or support provided by the Company.
"User" or "You" means the individual or business entity that registers for an account, accesses, or uses the Service, including any employees, contractors, or agents acting on behalf of that entity.
"Content" means any data, information, or materials you input, upload, store, or transmit through the Service, including but not limited to client records, pet profiles, appointment schedules, financial records, photographs, notes, and communications.
"AI Features" means all artificial intelligence and machine learning capabilities provided through the Service, including the AI Receptionist, AI Scheduling, AI Route Optimization, AI Booking, AI CRM, AI Communication, AI Marketing, and AI Insights tools.
"Subscription" means the paid plan you select to access the Service, including the Starter, Growth, Pro, or Enterprise tiers, as well as any add-on services such as the AI Receptionist.
"AI Receptionist" means the AI-powered telephone answering and appointment booking service provided as an add-on to the core platform, powered by AgentZap technology.
"Booking Widget" means the embeddable scheduling interface and AI chatbot that can be integrated into your own website or online presence.

3. Account Registration & Security

3.1 Registration Requirements

To use the Service, you must create an account by providing accurate, current, and complete information, including your legal business name, contact information, and any other details requested during the registration process. You agree to promptly update your account information to keep it accurate and current at all times.

3.2 One Account per Business Entity

Each business entity may maintain only one Groomify account. Multi-location businesses may manage multiple locations under a single account on the Growth plan or above. Creating multiple accounts to circumvent plan limitations or for any fraudulent purpose is strictly prohibited and may result in immediate termination of all associated accounts.

3.3 Account Security

You are solely responsible for maintaining the confidentiality and security of your account credentials, including your password and any API keys. You agree to:

Use strong, unique passwords and enable multi-factor authentication where available.
Not share your account credentials with unauthorized individuals.
Immediately notify us at support@groomify.ai of any unauthorized access to or use of your account.
Accept responsibility for all activities that occur under your account, whether or not authorized by you.

3.4 Account Verification

We reserve the right to verify the information you provide during registration and may request additional documentation to confirm your identity or business legitimacy. Failure to provide requested verification may result in account suspension or termination.

4. Subscription & Payment Terms

4.1 Plans and Pricing

Groomify offers the following subscription plans for the core management platform:

Starter: $49 per month (or $39 per month when billed annually).
Growth: $99 per month (or $79 per month when billed annually). Includes multi-location support and the website builder.
Pro: $169 per month (or $139 per month when billed annually).
Enterprise:Custom pricing tailored to your organization's needs. Contact our sales team for details.

All prices are quoted in United States Dollars (USD) and are exclusive of applicable taxes, which will be added where required by law.

4.2 AI Receptionist Add-On

The AI Receptionist is a separate add-on service powered by AgentZap. It is not included in any base subscription plan and is billed independently. AI Receptionist pricing, usage limits, and overage charges are governed by the AgentZap terms of service in addition to these Terms. Details of AI Receptionist plans are available on our pricing page.

4.3 Free Trial

We offer a 14-day free trial that provides access to all platform features, including AI agents, with no credit card required. At the end of the trial period, you must select a paid subscription to continue using the Service. If you do not subscribe, your account will be downgraded and access to paid features will be suspended, though your data will be retained for 30 days.

4.4 Billing and Auto-Renewal

Subscriptions are billed in advance on a monthly or annual basis, depending on the billing cycle you select. Your subscription will automatically renew at the end of each billing period unless you cancel before the renewal date. You authorize us to charge your designated payment method for all applicable fees.

4.5 Price Changes

We reserve the right to modify our pricing at any time. For existing subscribers, we will provide at least 30 days' written notice before any price increase takes effect. The new pricing will apply at the start of your next billing cycle following the notice period. If you do not agree to the new pricing, you may cancel your subscription before the change takes effect.

4.6 Refund Policy

We offer a 30-day refund policy from the date of your initial purchase. If you are not satisfied with the Service within the first 30 days, you may request a full refund by contacting billing@groomify.ai. Refunds are not available after the initial 30-day period, for renewal charges, or for AI Receptionist usage fees that have already been consumed.

4.7 Late Payments and Suspension

If a payment fails or is not received by the due date, we will attempt to notify you and retry the charge. If payment remains outstanding for more than 7 days, we reserve the right to suspend your account and restrict access to the Service until all outstanding balances are settled. Continued non-payment may result in account termination and data deletion in accordance with Section 14.

5. Data Ownership & Portability

5.1 Your Data

You retain full ownership of all Content you input, upload, or store through the Service. This includes, without limitation, client contact information, pet profiles, appointment histories, financial records, photographs, and any other business data. We do not claim any intellectual property rights over your Content.

5.2 License to Process

By using the Service, you grant us a limited, non-exclusive, worldwide, royalty-free license to access, process, store, display, and transmit your Content solely for the purpose of providing, maintaining, and improving the Service. This license terminates when you delete your Content or when your account is terminated, subject to reasonable backup and deletion timelines.

5.3 Data Export

You may export all of your Content at any time through the data export functionality available in your account settings. We support export in commonly used formats (such as CSV and JSON) to facilitate portability. We will not unreasonably restrict or charge additional fees for data export.

5.4 Data Retention After Termination

Upon termination or cancellation of your account, we will retain your Content for a period of 30 days to allow you to export your data or reactivate your account. After this 30-day retention period, your Content will be permanently deleted from our active systems, except where retention is required by applicable law. Backup copies may persist in our encrypted backup systems for up to an additional 90 days before being purged.

5.5 Aggregated and Anonymized Data

We may create aggregated and anonymized datasets derived from your use of the Service for purposes such as analytics, benchmarking, and service improvement. Such data will not identify you or your clients individually and may be used by us without restriction.

6. AI Features & Disclaimers

6.1 Nature of AI Features

Groomify's AI Features, including the AI Receptionist, AI Scheduling, AI Route Optimization, AI Booking, AI CRM, AI Communication, AI Marketing, and AI Insights, are provided as assistive tools designed to support and enhance your pet care business operations. They are not intended to replace professional judgment, expertise, or decision-making.

6.2 AI Receptionist

The AI Receptionist is powered by AgentZap and is designed to handle incoming telephone calls, answer common questions, book appointments, and transfer calls to your staff when appropriate. While the AI Receptionist is trained to handle a wide range of interactions, it may not always understand every caller's request or respond with complete accuracy. You acknowledge and agree that:

The AI Receptionist may occasionally misinterpret caller intent or provide incomplete information.
Calls handled by the AI Receptionist may be recorded and stored in accordance with our Privacy Policy and applicable law.
You are responsible for configuring the AI Receptionist with accurate business information, including services offered, pricing, and availability.
You must comply with all applicable call recording laws in your jurisdiction, including obtaining any required consent from callers.

6.3 No Professional Advice

AI Features do not constitute professional veterinary, medical, legal, financial, or tax advice. You should not rely on AI-generated outputs as a substitute for professional consultation. For example, AI suggestions regarding pet care routines, breed-specific grooming recommendations, or business financial projections should be verified by qualified professionals before being acted upon.

6.4 Accuracy Disclaimer

While we strive for accuracy and continuous improvement, we do not guarantee that AI Features will be error-free, uninterrupted, or 100% accurate. AI-generated content, recommendations, scheduling suggestions, route optimizations, and other outputs may contain inaccuracies. You are solely responsible for reviewing and verifying all AI-generated information before relying on it or acting upon it.

6.5 AI Training and Improvement

We may use aggregated and anonymized data from your interactions with AI Features to improve and train our AI models. Individual client data and personally identifiable information will not be used for AI training purposes without your explicit consent.

7. Acceptable Use Policy

You agree to use the Service only for lawful purposes directly related to operating a pet care business, including but not limited to pet grooming, mobile grooming, pet daycare, boarding, dog walking, and related pet services. You specifically agree not to:

Use the Service for any purpose unrelated to pet care business operations or for any unlawful, fraudulent, or deceptive purpose.
Send unsolicited messages (spam), harass, threaten, or abuse other users, clients, or any third parties through the Service.
Upload, transmit, or distribute any malicious code, viruses, trojans, worms, or any other harmful software or files.
Attempt to reverse engineer, decompile, disassemble, or otherwise derive the source code of the Service or any part thereof.
Scrape, crawl, or use automated means to extract data from the Service beyond the functionality provided through our APIs and export tools.
Resell, sublicense, lease, or otherwise provide access to the Service to third parties without our prior written consent.
Impersonate any person or entity, or falsely state or misrepresent your affiliation with any person or entity.
Interfere with or disrupt the integrity, performance, or security of the Service or any servers, networks, or systems connected to it.
Circumvent, disable, or otherwise interfere with any security or access control features of the Service.
Use the Service to store or process data that violates any applicable data protection or privacy laws.

We reserve the right to investigate and take appropriate action against any violation of this Acceptable Use Policy, including suspending or terminating your account, removing offending Content, and reporting violations to law enforcement authorities where appropriate.

8. Intellectual Property

8.1 Our Intellectual Property

The Groomify brand, name, logos, trademarks, trade dress, software, source code, algorithms, user interface designs, documentation, and all other intellectual property embodied in or related to the Service are and remain the exclusive property of 2tentech LLC and its licensors. Nothing in these Terms grants you any right, title, or interest in our intellectual property except as expressly set forth herein.

8.2 Limited License

Subject to your compliance with these Terms and payment of all applicable fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service during the term of your Subscription solely for your internal business purposes. This license does not include the right to:

Copy, modify, adapt, translate, or create derivative works of the Service or any part thereof.
Distribute, sublicense, sell, lease, or lend the Service to any third party.
Remove, alter, or obscure any proprietary notices, labels, or marks on or in the Service.
Use the Service for competitive analysis, benchmarking, or to develop a competing product or service.

8.3 Feedback

If you provide us with any feedback, suggestions, ideas, or recommendations regarding the Service ("Feedback"), you hereby grant us an unrestricted, irrevocable, perpetual, worldwide, royalty-free license to use, modify, distribute, and incorporate such Feedback into the Service or any other product or service without any obligation of compensation, attribution, or confidentiality to you.

9. Third-Party Services

9.1 Third-Party Integrations

The Service integrates with and relies upon certain third-party services to provide its full functionality. Key third-party service providers include:

AgentZap— Powers the AI Receptionist feature. Use of the AI Receptionist is subject to AgentZap's terms of service and privacy policy in addition to these Terms.
Stripe— Processes all payment transactions. Your payment information is handled directly by Stripe in accordance with their terms and PCI DSS compliance standards. We do not store your full credit card details on our servers.
Twilio— Provides SMS and messaging functionality. Message delivery is subject to Twilio's service terms and carrier policies.

9.2 Third-Party Liability

We are not responsible or liable for any acts, omissions, failures, or interruptions of third-party services. While we make commercially reasonable efforts to select reliable third-party providers, we do not control their services and cannot guarantee their availability, accuracy, or security. Your use of third-party services may be subject to their own terms and conditions, which you are responsible for reviewing and accepting independently.

9.3 Links to Third-Party Websites

The Service may contain links to third-party websites or resources. We provide these links for convenience only and do not endorse or assume any responsibility for the content, products, services, or practices of any third-party websites. You access third-party websites at your own risk.

10. Service Availability & SLA

10.1 Uptime Target

We target 99.9% uptime for the Service, measured on a monthly basis, excluding scheduled maintenance windows and circumstances beyond our reasonable control. While we invest significantly in infrastructure reliability, this target is a goal and not a guarantee, and does not create any enforceable service level commitment unless a separate written SLA has been executed between you and the Company.

10.2 Scheduled Maintenance

We will endeavor to communicate all scheduled maintenance at least 48 hours in advance via email notification and/or in-app announcements. Whenever possible, scheduled maintenance will be performed during off-peak hours to minimize disruption to your business operations.

10.3 Force Majeure

We shall not be liable for any failure or delay in performance of the Service resulting from causes beyond our reasonable control, including but not limited to: acts of God, natural disasters, pandemics, epidemics, war, terrorism, riots, civil unrest, government actions or orders, labor disputes, power outages, internet or telecommunications failures, cyberattacks (including distributed denial-of-service attacks), or failures of third-party infrastructure providers.

10.4 Service Modifications

We reserve the right to modify, update, or discontinue any feature or aspect of the Service at any time. For material changes that significantly reduce the functionality you rely upon, we will provide reasonable advance notice and, where practicable, offer migration assistance or alternatives.

11. Limitation of Liability

11.1 Cap on Liability

To the maximum extent permitted by applicable law, the total aggregate liability of 2tentech LLC, its officers, directors, employees, agents, and affiliates, arising out of or related to these Terms or the Service, whether in contract, tort (including negligence), strict liability, or any other legal or equitable theory, shall not exceed the total amount of fees actually paid by you to us for the Service during the twelve (12) months immediately preceding the event giving rise to the claim.

11.2 Exclusion of Certain Damages

In no event shall 2tentech LLC, its officers, directors, employees, agents, or affiliates be liable for any:

Indirect, incidental, special, consequential, or punitive damages.
Loss of profits, revenue, business, goodwill, or anticipated savings.
Loss of data or data corruption.
Cost of procurement of substitute goods or services.
Damages arising from your reliance on AI-generated outputs, recommendations, or scheduling decisions.

These exclusions apply regardless of whether we have been advised of the possibility of such damages and regardless of the form of action.

11.3 Data Loss

While we implement commercially reasonable security measures and maintain regular backups, you acknowledge that you are responsible for maintaining your own backups and exports of your Content. We shall not be liable for any loss of data or Content, and you are encouraged to use the data export features regularly.

11.4 Jurisdictional Limitations

Some jurisdictions do not allow the exclusion or limitation of certain types of damages. In such jurisdictions, the limitations and exclusions set forth above shall apply to the maximum extent permitted by applicable law.

12. Indemnification

You agree to defend, indemnify, and hold harmless 2tentech LLC, its officers, directors, employees, agents, affiliates, successors, and assigns from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees and court costs) arising out of or related to:

Your access to or use of the Service.
Your Content or any data you input, store, or transmit through the Service.
Your violation of these Terms or any applicable law, regulation, or ordinance.
Your violation of any rights of a third party, including intellectual property rights, privacy rights, or contractual rights.
Any dispute between you and your clients, employees, contractors, or any other third party related to your use of the Service.
Your failure to comply with applicable call recording, data protection, or privacy laws in connection with your use of AI Features.

We reserve the right, at our expense, to assume the exclusive defense and control of any matter subject to indemnification by you, in which case you agree to cooperate with our defense of such claim.

13. Dispute Resolution

13.1 Informal Resolution

Before initiating any formal dispute resolution proceedings, you agree to first attempt to resolve any dispute, claim, or controversy arising out of or relating to these Terms or the Service ("Dispute") informally by contacting us at legal@groomify.ai. We will attempt to resolve the Dispute informally within 30 days of receiving your written notice. If the Dispute is not resolved within this 30-day period, either party may proceed with the formal resolution process described below.

13.2 Binding Arbitration

If a Dispute cannot be resolved informally, you and the Company agree that the Dispute shall be resolved exclusively through final and binding arbitration administered by the American Arbitration Association ("AAA") under its Commercial Arbitration Rules. The arbitration shall be conducted by a single arbitrator in Wilmington, Delaware, USA. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

13.3 Class Action Waiver

You and the Company agree that any arbitration or legal proceeding shall be conducted solely on an individual basis and not as a class, consolidated, or representative action. You waive any right to participate in a class action lawsuit or class-wide arbitration against the Company. If this class action waiver is found to be unenforceable, the entirety of this arbitration provision shall be deemed void.

13.4 Small Claims Court Exception

Notwithstanding the above, either party may bring an individual action in small claims court for disputes within the jurisdictional limits of such court, provided that the action is not removed or transferred to a different court.

13.5 Governing Law

These Terms and any Dispute arising out of or relating to them shall be governed by and construed in accordance with the laws of the State of Delaware, USA, without regard to its conflict of law principles. For any matters not subject to arbitration, the exclusive jurisdiction and venue shall be the state and federal courts located in New Castle County, Delaware.

14. Termination

14.1 Termination by You

You may cancel your Subscription and terminate your account at any time through your account settings or by contacting our support team. Upon cancellation, your Subscription will remain active until the end of your current billing period. No prorated refunds will be issued for unused time in the current billing period, except as provided in Section 4.6.

14.2 Termination by Us

We may suspend or terminate your account and access to the Service at any time if:

You violate any provision of these Terms.
Your payment is overdue for more than 7 days after notice.
We are required to do so by law or a valid legal order.
Your use of the Service poses a security risk or may cause harm to other users or the Service.
Your account has been inactive for more than 12 consecutive months on a free or trial plan.

Where practicable and not prohibited by law, we will provide reasonable notice before termination and an opportunity to cure the violation, except in cases of severe violations that pose immediate risk to the Service or other users.

14.3 Effect of Termination

Upon termination for any reason, your right to access and use the Service will cease immediately (or at the end of your billing period, in the case of voluntary cancellation). Your Content will be retained for 30 days following termination, during which time you may export your data. After this period, your Content will be permanently deleted.

14.4 Surviving Provisions

The following sections shall survive any termination or expiration of these Terms: Section 5 (Data Ownership & Portability), Section 8 (Intellectual Property), Section 11 (Limitation of Liability), Section 12 (Indemnification), Section 13 (Dispute Resolution), and Section 16 (General Provisions).

15. Modifications to Terms

15.1 Right to Modify

We reserve the right to modify, update, or revise these Terms at any time. For material changes that significantly affect your rights or obligations, we will provide at least 30 days' advance notice via email to the address associated with your account and/or through a prominent notice within the Service.

15.2 Acceptance of Changes

Your continued use of the Service after the effective date of any modifications constitutes your acceptance of the revised Terms. If you do not agree to the modified Terms, you must stop using the Service and cancel your Subscription before the changes take effect. By cancelling in response to a material change, you will not be subject to the revised Terms.

15.3 Non-Material Changes

For non-material changes, such as corrections of typographical errors, clarifications that do not alter the substance of the Terms, or updates to contact information, we may update these Terms without prior notice. The "Last updated" date at the top of this page will always reflect the date of the most recent revision.

16. General Provisions

16.1 Entire Agreement

These Terms, together with our Privacy Policy and any other policies or agreements referenced herein, constitute the entire agreement between you and 2tentech LLC regarding your use of the Service. They supersede all prior and contemporaneous agreements, understandings, negotiations, and communications, whether written or oral, relating to the subject matter hereof.

16.2 Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court or arbitrator of competent jurisdiction, that provision shall be enforced to the maximum extent permissible, and the remaining provisions shall remain in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving the parties' original intent.

16.3 No Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. Any waiver of any provision of these Terms shall be effective only if in writing and signed by an authorized representative of 2tentech LLC.

16.4 Assignment

We may assign or transfer our rights and obligations under these Terms, in whole or in part, at any time without notice or your consent, including in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of our assets. You may not assign or transfer your rights or obligations under these Terms without our prior written consent. Any attempted assignment in violation of this section shall be null and void.

16.5 Relationship of the Parties

Nothing in these Terms shall be construed to create a partnership, joint venture, employment, or agency relationship between you and 2tentech LLC. You are an independent user of the Service, and neither party has the authority to bind the other.

16.6 Notices

All notices required or permitted under these Terms shall be in writing. We may provide notices to you via the email address associated with your account, through in-app notifications, or by posting updates on our website. Notices to us should be sent to legal@groomify.ai or by mail to the address listed in Section 17.

16.7 Headings

The section and subsection headings in these Terms are for convenience of reference only and shall not affect the interpretation or construction of these Terms.

17. Contact Information

If you have any questions, concerns, or requests regarding these Terms of Service, please contact us:

Email: legal@groomify.ai
General Support: support@groomify.ai
Company: 2tentech LLC
Location: Wilmington, Delaware, USA

For billing inquiries, please contact billing@groomify.ai.